THERE WILL BE CONFLICT AND COMPETITION ON HIGH PERFORMANCE TEAMS Ideation is the creative process of generating, developing, communicating and implementing new ideas. Automation Association understands how to harness that competition and manage the conflict to make it contributory to success. The rules of engagement in traditional brainstorming techniques typically don’t work with engineers and scientists. Disallowing criticism with a PhD on your team is darn near impossible! Our ideation sessions encompass all techniques that generate ideas. We have facilitated hundreds of technical teams and we know what it takes to keep engineers, scientists and business people on task and delivering world-class solutions.

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